Mother's Day Digital Billboard
East Coast Jewelry invited the public to post a free message letting their mom, grandmother, aunt, wife, or sister know just how much they meant to them during Mother's Day week. The message, which was no more than 66 characters, was broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked I-95 near the Linton Boulevard exit. The promotion ended on Mother’s Day, May 9, 2010.
In addition to displaying their “love note” on a billboard for all to see, users were also able to print or email their message to that special woman in their life.